{"entity":{"type":"insider","cik":"0001253446","url":"/insider/0001253446","json_url":"/insider/0001253446.json","name":"DOUGLAS J ALEXANDER JR","name_source":"as-filed","also_issuer":false,"cross_url":null},"coverage_statement":{"n_transactions":45,"n_filings":35,"first":"2009-12-09","last":"2023-10-05","span_basis":"filed_date"},"name_variants":[{"name":"DOUGLAS J ALEXANDER JR","source":"filing","n_filings":35,"first_seen":"2009-12-09","last_seen":"2023-10-05"}],"transactions":[{"id":7889155,"accession":"0001020859-23-000064","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001020859-23-000064","line_url":"/filing/0001020859-23-000064#line-1","is_derivative":false,"issuer_cik":"0001020859","issuer_name":"UNITED NATURAL FOODS INC","issuer_ticker":"UNFI","issuer_name_source":null,"issuer_url":"/issuer/0001020859","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":11265.0,"shares_display":"11,265","price_per_share":13.32,"price_display":"13.32","price_state":"stated","total_value":150049.8,"total_display":"150,049.80","total_whole":"150,050","shares_owned_after":162201.0,"shares_owned_after_display":"162,201","ownership_form":"D","is_10b5_1":null,"transaction_date":"2023-10-04","filed_date":"2023-10-05","scope":"insider"},{"id":8316656,"accession":"0001020859-23-000024","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001020859-23-000024","line_url":"/filing/0001020859-23-000024#line-1","is_derivative":false,"issuer_cik":"0001020859","issuer_name":"UNITED NATURAL FOODS INC","issuer_ticker":"UNFI","issuer_name_source":null,"issuer_url":"/issuer/0001020859","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":45168.0,"shares_display":"45,168","price_per_share":22.22,"price_display":"22.22","price_state":"stated","total_value":1003632.96,"total_display":"1,003,632.96","total_whole":"1,003,633","shares_owned_after":150936.0,"shares_owned_after_display":"150,936","ownership_form":"D","is_10b5_1":null,"transaction_date":"2023-03-24","filed_date":"2023-03-27","scope":"insider"},{"id":6452514,"accession":"0001020859-22-000066","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001020859-22-000066","line_url":"/filing/0001020859-22-000066#line-1","is_derivative":false,"issuer_cik":"0001020859","issuer_name":"UNITED NATURAL FOODS INC","issuer_ticker":"UNFI","issuer_name_source":null,"issuer_url":"/issuer/0001020859","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":2932.0,"shares_display":"2,932","price_per_share":33.98,"price_display":"33.98","price_state":"stated","total_value":99629.36,"total_display":"99,629.36","total_whole":"99,629","shares_owned_after":56763.0,"shares_owned_after_display":"56,763","ownership_form":"D","is_10b5_1":null,"transaction_date":"2022-09-29","filed_date":"2022-09-30","scope":"insider"},{"id":6848134,"accession":"0001020859-22-000017","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001020859-22-000017","line_url":"/filing/0001020859-22-000017","is_derivative":false,"issuer_cik":"0001020859","issuer_name":"UNITED NATURAL FOODS INC","issuer_ticker":"UNFI","issuer_name_source":null,"issuer_url":"/issuer/0001020859","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":3438.0,"shares_display":"3,438","price_per_share":35.209057591623036,"price_display":"35.21","price_state":"stated","total_value":121048.74,"total_display":"121,048.74","total_whole":"121,049","shares_owned_after":2838.0,"shares_owned_after_display":"2,838","ownership_form":"D","is_10b5_1":null,"transaction_date":"2022-03-11","filed_date":"2022-03-14","scope":"insider","n_lines":2},{"id":5177326,"accession":"0001127602-17-031725","txn_seq":5,"anchor":"line-5","filing_url":"/filing/0001127602-17-031725","line_url":"/filing/0001127602-17-031725#line-5","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Executive Vice President)","role_mark":"O","role_mark_label":"Officer (Executive Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Executive Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":338009.0,"shares_display":"338,009","price_per_share":46.0908,"price_display":"46.09","price_state":"stated","total_value":15579105.2172,"total_display":"15,579,105.22","total_whole":"15,579,105","shares_owned_after":297436.0,"shares_owned_after_display":"297,436","ownership_form":"D","is_10b5_1":null,"transaction_date":"2017-11-08","filed_date":"2017-11-09","scope":"insider"},{"id":4612979,"accession":"0001127602-17-024519","txn_seq":5,"anchor":"line-5","filing_url":"/filing/0001127602-17-024519","line_url":"/filing/0001127602-17-024519#line-5","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Executive Vice President)","role_mark":"O","role_mark_label":"Officer (Executive Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Executive Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":22568.0,"shares_display":"22,568","price_per_share":45.7151,"price_display":"45.72","price_state":"stated","total_value":1031698.3768,"total_display":"1,031,698.38","total_whole":"1,031,698","shares_owned_after":297436.0,"shares_owned_after_display":"297,436","ownership_form":"D","is_10b5_1":null,"transaction_date":"2017-08-01","filed_date":"2017-08-01","scope":"insider"},{"id":4612970,"accession":"0001127602-17-024519","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001127602-17-024519","line_url":"/filing/0001127602-17-024519#line-3","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Executive Vice President)","role_mark":"O","role_mark_label":"Officer (Executive Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Executive Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":158170.0,"shares_display":"158,170","price_per_share":46.0348,"price_display":"46.03","price_state":"stated","total_value":7281324.316,"total_display":"7,281,324.32","total_whole":"7,281,324","shares_owned_after":297436.0,"shares_owned_after_display":"297,436","ownership_form":"D","is_10b5_1":null,"transaction_date":"2017-07-28","filed_date":"2017-08-01","scope":"insider"},{"id":4985966,"accession":"0001127602-17-017000","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-17-017000","line_url":"/filing/0001127602-17-017000#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Executive Vice President)","role_mark":"O","role_mark_label":"Officer (Executive Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Executive Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":22000.0,"shares_display":"22,000","price_per_share":43.25,"price_display":"43.25","price_state":"stated","total_value":951500.0,"total_display":"951,500.00","total_whole":"951,500","shares_owned_after":297436.0,"shares_owned_after_display":"297,436","ownership_form":"D","is_10b5_1":null,"transaction_date":"2017-05-03","filed_date":"2017-05-05","scope":"insider"},{"id":4365413,"accession":"0001127602-17-011921","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-17-011921","line_url":"/filing/0001127602-17-011921#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Executive Vice President)","role_mark":"O","role_mark_label":"Officer (Executive Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Executive Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":15000.0,"shares_display":"15,000","price_per_share":41.98,"price_display":"41.98","price_state":"stated","total_value":629700.0,"total_display":"629,700.00","total_whole":"629,700","shares_owned_after":297436.0,"shares_owned_after_display":"297,436","ownership_form":"D","is_10b5_1":null,"transaction_date":"2017-03-14","filed_date":"2017-03-16","scope":"insider"},{"id":3246477,"accession":"0001127602-16-056081","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001127602-16-056081","line_url":"/filing/0001127602-16-056081#line-4","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Executive Vice President)","role_mark":"O","role_mark_label":"Officer (Executive Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Executive Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":572748.0,"shares_display":"572,748","price_per_share":45.25,"price_display":"45.25","price_state":"stated","total_value":25916847.0,"total_display":"25,916,847.00","total_whole":"25,916,847","shares_owned_after":211293.0,"shares_owned_after_display":"211,293","ownership_form":"D","is_10b5_1":null,"transaction_date":"2016-06-20","filed_date":"2016-06-22","scope":"insider"},{"id":2458559,"accession":"0001127602-16-049156","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001127602-16-049156","line_url":"/filing/0001127602-16-049156#line-3","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Executive Vice President)","role_mark":"O","role_mark_label":"Officer (Executive Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Executive Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":80000.0,"shares_display":"80,000","price_per_share":46.95,"price_display":"46.95","price_state":"stated","total_value":3756000.0,"total_display":"3,756,000.00","total_whole":"3,756,000","shares_owned_after":211293.0,"shares_owned_after_display":"211,293","ownership_form":"D","is_10b5_1":null,"transaction_date":"2016-04-08","filed_date":"2016-04-12","scope":"insider"},{"id":2907999,"accession":"0001127602-16-047813","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-16-047813","line_url":"/filing/0001127602-16-047813#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Executive Vice President)","role_mark":"O","role_mark_label":"Officer (Executive Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Executive Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":50000.0,"shares_display":"50,000","price_per_share":46.0,"price_display":"46.00","price_state":"stated","total_value":2300000.0,"total_display":"2,300,000.00","total_whole":"2,300,000","shares_owned_after":211293.0,"shares_owned_after_display":"211,293","ownership_form":"D","is_10b5_1":null,"transaction_date":"2016-03-29","filed_date":"2016-03-30","scope":"insider"},{"id":2907904,"accession":"0001127602-16-046214","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-16-046214","line_url":"/filing/0001127602-16-046214#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Executive Vice President)","role_mark":"O","role_mark_label":"Officer (Executive Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Executive Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":50000.0,"shares_display":"50,000","price_per_share":44.95,"price_display":"44.95","price_state":"stated","total_value":2247500.0,"total_display":"2,247,500.00","total_whole":"2,247,500","shares_owned_after":211293.0,"shares_owned_after_display":"211,293","ownership_form":"D","is_10b5_1":null,"transaction_date":"2016-03-10","filed_date":"2016-03-14","scope":"insider"},{"id":2145887,"accession":"0001127602-16-043311","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-16-043311","line_url":"/filing/0001127602-16-043311#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Executive Vice President)","role_mark":"O","role_mark_label":"Officer (Executive Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Executive Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":19644.0,"shares_display":"19,644","price_per_share":43.85,"price_display":"43.85","price_state":"stated","total_value":861389.4,"total_display":"861,389.40","total_whole":"861,389","shares_owned_after":211293.0,"shares_owned_after_display":"211,293","ownership_form":"D","is_10b5_1":null,"transaction_date":"2016-02-23","filed_date":"2016-02-25","scope":"insider"},{"id":2880972,"accession":"0001127602-16-042706","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001127602-16-042706","line_url":"/filing/0001127602-16-042706#line-3","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Executive Vice President)","role_mark":"O","role_mark_label":"Officer (Executive Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Executive Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":32000.0,"shares_display":"32,000","price_per_share":44.0,"price_display":"44.00","price_state":"stated","total_value":1408000.0,"total_display":"1,408,000.00","total_whole":"1,408,000","shares_owned_after":202971.0,"shares_owned_after_display":"202,971","ownership_form":"D","is_10b5_1":null,"transaction_date":"2016-02-22","filed_date":"2016-02-22","scope":"insider"},{"id":8790247,"accession":"0001127602-15-027867","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-15-027867","line_url":"/filing/0001127602-15-027867#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Executive Vice President)","role_mark":"O","role_mark_label":"Officer (Executive Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Executive Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":32767.0,"shares_display":"32,767","price_per_share":39.59,"price_display":"39.59","price_state":"stated","total_value":1297245.53,"total_display":"1,297,245.53","total_whole":"1,297,246","shares_owned_after":121257.0,"shares_owned_after_display":"121,257","ownership_form":"D","is_10b5_1":null,"transaction_date":"2015-09-28","filed_date":"2015-09-30","scope":"insider"},{"id":7068974,"accession":"0001127602-14-011455","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001127602-14-011455","line_url":"/filing/0001127602-14-011455#line-1","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Senior Vice President)","role_mark":"O","role_mark_label":"Officer (Senior Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Senior Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":2585.0,"shares_display":"2,585","price_per_share":38.759,"price_display":"38.76","price_state":"stated","total_value":100192.015,"total_display":"100,192.02","total_whole":"100,192","shares_owned_after":135972.0,"shares_owned_after_display":"135,972","ownership_form":"D","is_10b5_1":null,"transaction_date":"2014-03-11","filed_date":"2014-03-13","scope":"insider"},{"id":5053869,"accession":"0001127602-13-017252","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-13-017252","line_url":"/filing/0001127602-13-017252#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Senior Vice President)","role_mark":"O","role_mark_label":"Officer (Senior Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Senior Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":20000.0,"shares_display":"20,000","price_per_share":43.0,"price_display":"43.00","price_state":"stated","total_value":860000.0,"total_display":"860,000.00","total_whole":"860,000","shares_owned_after":181678.0,"shares_owned_after_display":"181,678","ownership_form":"D","is_10b5_1":null,"transaction_date":"2013-05-15","filed_date":"2013-05-17","scope":"insider"},{"id":4575804,"accession":"0001127602-13-014167","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001127602-13-014167","line_url":"/filing/0001127602-13-014167","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Senior Vice President)","role_mark":"O","role_mark_label":"Officer (Senior Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Senior Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":50000.0,"shares_display":"50,000","price_per_share":42.15,"price_display":"42.15","price_state":"stated","total_value":2107500.0,"total_display":"2,107,500.00","total_whole":"2,107,500","shares_owned_after":181678.0,"shares_owned_after_display":"181,678","ownership_form":"D","is_10b5_1":null,"transaction_date":"2013-04-16","filed_date":"2013-04-18","scope":"insider","n_lines":2},{"id":4436113,"accession":"0001127602-13-013747","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001127602-13-013747","line_url":"/filing/0001127602-13-013747","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Senior Vice President)","role_mark":"O","role_mark_label":"Officer (Senior Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Senior Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":30000.0,"shares_display":"30,000","price_per_share":40.833333333333336,"price_display":"40.83","price_state":"stated","total_value":1225000.0,"total_display":"1,225,000.00","total_whole":"1,225,000","shares_owned_after":191678.0,"shares_owned_after_display":"191,678","ownership_form":"D","is_10b5_1":null,"transaction_date":"2013-04-10","filed_date":"2013-04-11","scope":"insider","n_lines":2},{"id":5559842,"accession":"0001127602-13-008492","txn_seq":5,"anchor":"line-5","filing_url":"/filing/0001127602-13-008492","line_url":"/filing/0001127602-13-008492#line-5","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Officer (Senior Vice President)","role_mark":"O","role_mark_label":"Officer (Senior Vice President)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Senior Vice President","security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":208286.0,"shares_display":"208,286","price_per_share":37.9462,"price_display":"37.95","price_state":"stated","total_value":7903662.2132,"total_display":"7,903,662.21","total_whole":"7,903,662","shares_owned_after":183338.0,"shares_owned_after_display":"183,338","ownership_form":"D","is_10b5_1":null,"transaction_date":"2013-02-26","filed_date":"2013-02-28","scope":"insider"},{"id":3468484,"accession":"0001127602-12-023550","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-12-023550","line_url":"/filing/0001127602-12-023550#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":12500.0,"shares_display":"12,500","price_per_share":81.25,"price_display":"81.25","price_state":"stated","total_value":1015625.0,"total_display":"1,015,625.00","total_whole":"1,015,625","shares_owned_after":52369.0,"shares_owned_after_display":"52,369","ownership_form":"D","is_10b5_1":null,"transaction_date":"2012-07-31","filed_date":"2012-08-02","scope":"insider"},{"id":3004793,"accession":"0001127602-12-021524","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-12-021524","line_url":"/filing/0001127602-12-021524#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":12500.0,"shares_display":"12,500","price_per_share":78.5,"price_display":"78.50","price_state":"stated","total_value":981250.0,"total_display":"981,250.00","total_whole":"981,250","shares_owned_after":52369.0,"shares_owned_after_display":"52,369","ownership_form":"D","is_10b5_1":null,"transaction_date":"2012-07-02","filed_date":"2012-07-03","scope":"insider"},{"id":2337800,"accession":"0001127602-12-015455","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001127602-12-015455","line_url":"/filing/0001127602-12-015455#line-4","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":91782.0,"shares_display":"91,782","price_per_share":76.3349,"price_display":"76.33","price_state":"stated","total_value":7006169.7918,"total_display":"7,006,169.79","total_whole":"7,006,170","shares_owned_after":52369.0,"shares_owned_after_display":"52,369","ownership_form":"D","is_10b5_1":null,"transaction_date":"2012-04-30","filed_date":"2012-05-02","scope":"insider"},{"id":2836732,"accession":"0001127602-12-009158","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-12-009158","line_url":"/filing/0001127602-12-009158#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":20000.0,"shares_display":"20,000","price_per_share":69.71,"price_display":"69.71","price_state":"stated","total_value":1394200.0,"total_display":"1,394,200.00","total_whole":"1,394,200","shares_owned_after":59784.0,"shares_owned_after_display":"59,784","ownership_form":"D","is_10b5_1":null,"transaction_date":"2012-03-01","filed_date":"2012-03-02","scope":"insider"},{"id":2944279,"accession":"0001127602-12-007610","txn_seq":7,"anchor":"line-7","filing_url":"/filing/0001127602-12-007610","line_url":"/filing/0001127602-12-007610","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":151258.0,"shares_display":"151,258","price_per_share":68.68791509870552,"price_display":"68.69","price_state":"stated","total_value":10389596.662,"total_display":"10,389,596.66","total_whole":"10,389,597","shares_owned_after":77611.0,"shares_owned_after_display":"77,611","ownership_form":"D","is_10b5_1":null,"transaction_date":"2012-02-21","filed_date":"2012-02-23","scope":"insider","n_lines":2},{"id":9006438,"accession":"0001127602-11-029409","txn_seq":8,"anchor":"line-8","filing_url":"/filing/0001127602-11-029409","line_url":"/filing/0001127602-11-029409#line-8","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":48000.0,"shares_display":"48,000","price_per_share":68.1249,"price_display":"68.12","price_state":"stated","total_value":3269995.2,"total_display":"3,269,995.20","total_whole":"3,269,995","shares_owned_after":92662.0,"shares_owned_after_display":"92,662","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-11-11","filed_date":"2011-11-14","scope":"insider"},{"id":9006434,"accession":"0001127602-11-029409","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001127602-11-029409","line_url":"/filing/0001127602-11-029409#line-4","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":89031.0,"shares_display":"89,031","price_per_share":67.2836,"price_display":"67.28","price_state":"stated","total_value":5990326.1916,"total_display":"5,990,326.19","total_whole":"5,990,326","shares_owned_after":92662.0,"shares_owned_after_display":"92,662","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-11-10","filed_date":"2011-11-14","scope":"insider"},{"id":8995215,"accession":"0001127602-11-028743","txn_seq":6,"anchor":"line-6","filing_url":"/filing/0001127602-11-028743","line_url":"/filing/0001127602-11-028743#line-6","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":63241.0,"shares_display":"63,241","price_per_share":67.353,"price_display":"67.35","price_state":"stated","total_value":4259471.073,"total_display":"4,259,471.07","total_whole":"4,259,471","shares_owned_after":112245.0,"shares_owned_after_display":"112,245","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-11-04","filed_date":"2011-11-07","scope":"insider"},{"id":8995211,"accession":"0001127602-11-028743","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-11-028743","line_url":"/filing/0001127602-11-028743#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":43242.0,"shares_display":"43,242","price_per_share":68.4288,"price_display":"68.43","price_state":"stated","total_value":2958998.1696,"total_display":"2,958,998.17","total_whole":"2,958,998","shares_owned_after":112245.0,"shares_owned_after_display":"112,245","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-11-03","filed_date":"2011-11-07","scope":"insider"},{"id":8956525,"accession":"0001127602-11-021849","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-11-021849","line_url":"/filing/0001127602-11-021849#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":20000.0,"shares_display":"20,000","price_per_share":69.75,"price_display":"69.75","price_state":"stated","total_value":1395000.0,"total_display":"1,395,000.00","total_whole":"1,395,000","shares_owned_after":112245.0,"shares_owned_after_display":"112,245","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-07-19","filed_date":"2011-07-21","scope":"insider"},{"id":9149782,"accession":"0001127602-11-012743","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-11-012743","line_url":"/filing/0001127602-11-012743#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":30000.0,"shares_display":"30,000","price_per_share":67.7503,"price_display":"67.75","price_state":"stated","total_value":2032509.0,"total_display":"2,032,509.00","total_whole":"2,032,509","shares_owned_after":112245.0,"shares_owned_after_display":"112,245","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-04-06","filed_date":"2011-04-08","scope":"insider"},{"id":9138289,"accession":"0001127602-11-008382","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001127602-11-008382","line_url":"/filing/0001127602-11-008382#line-1","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":12948.0,"shares_display":"12,948","price_per_share":65.0,"price_display":"65.00","price_state":"stated","total_value":841620.0,"total_display":"841,620.00","total_whole":"841,620","shares_owned_after":112245.0,"shares_owned_after_display":"112,245","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-03-01","filed_date":"2011-03-02","scope":"insider"},{"id":9148638,"accession":"0001181431-11-013938","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001181431-11-013938","line_url":"/filing/0001181431-11-013938#line-2","is_derivative":false,"issuer_cik":"0000845818","issuer_name":"RADIANT SYSTEMS INC","issuer_ticker":"RADS","issuer_name_source":null,"issuer_url":"/issuer/0000845818","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Director","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":15000.0,"shares_display":"15,000","price_per_share":17.0041,"price_display":"17.00","price_state":"stated","total_value":255061.5,"total_display":"255,061.50","total_whole":"255,062","shares_owned_after":18889.0,"shares_owned_after_display":"18,889","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-02-25","filed_date":"2011-03-01","scope":"insider"},{"id":7581873,"accession":"0001127602-10-031048","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-10-031048","line_url":"/filing/0001127602-10-031048#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":24000.0,"shares_display":"24,000","price_per_share":65.0,"price_display":"65.00","price_state":"stated","total_value":1560000.0,"total_display":"1,560,000.00","total_whole":"1,560,000","shares_owned_after":108012.0,"shares_owned_after_display":"108,012","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-12-16","filed_date":"2010-12-17","scope":"insider"},{"id":7343585,"accession":"0001127602-10-027110","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001127602-10-027110","line_url":"/filing/0001127602-10-027110#line-2","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":38500.0,"shares_display":"38,500","price_per_share":62.0,"price_display":"62.00","price_state":"stated","total_value":2387000.0,"total_display":"2,387,000.00","total_whole":"2,387,000","shares_owned_after":108012.0,"shares_owned_after_display":"108,012","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-11-04","filed_date":"2010-11-05","scope":"insider"},{"id":7686319,"accession":"0001127602-10-025797","txn_seq":6,"anchor":"line-6","filing_url":"/filing/0001127602-10-025797","line_url":"/filing/0001127602-10-025797#line-6","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":1500.0,"shares_display":"1,500","price_per_share":60.0,"price_display":"60.00","price_state":"stated","total_value":90000.0,"total_display":"90,000.00","total_whole":"90,000","shares_owned_after":108012.0,"shares_owned_after_display":"108,012","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-10-19","filed_date":"2010-10-20","scope":"insider"},{"id":7686315,"accession":"0001127602-10-025797","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001127602-10-025797","line_url":"/filing/0001127602-10-025797","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":37000.0,"shares_display":"37,000","price_per_share":60.0,"price_display":"60.00","price_state":"stated","total_value":2220000.0,"total_display":"2,220,000.00","total_whole":"2,220,000","shares_owned_after":108012.0,"shares_owned_after_display":"108,012","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-10-18","filed_date":"2010-10-20","scope":"insider","n_lines":2},{"id":5903553,"accession":"0001127602-09-024630","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001127602-09-024630","line_url":"/filing/0001127602-09-024630","is_derivative":false,"issuer_cik":"0000021344","issuer_name":"COCA COLA CO","issuer_ticker":"KO","issuer_name_source":null,"issuer_url":"/issuer/0000021344","owner_cik":"0001253446","owner_name":"DOUGLAS J ALEXANDER JR","owner_display_name":"DOUGLAS J ALEXANDER JR","owner_url":"/insider/0001253446","role":"Other","role_mark":"*","role_mark_label":"Other","role_mark_generic":"Other","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock, $.25 Par Value","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":38000.0,"shares_display":"38,000","price_per_share":58.000184210526314,"price_display":"58.00","price_state":"stated","total_value":2204007.0,"total_display":"2,204,007.00","total_whole":"2,204,007","shares_owned_after":73963.0,"shares_owned_after_display":"73,963","ownership_form":"D","is_10b5_1":null,"transaction_date":"2009-12-07","filed_date":"2009-12-09","scope":"insider","n_lines":2}],"collapsed":true,"next_cursor":null,"ledger_fault":false,"count":{"value":45,"kind":"exact"},"open_market_only":false,"composition":{"kind":"exact","rows":[{"code":"P","label":"Open-market purchase","n":6,"open_market":true},{"code":"S","label":"Open-market sale","n":39,"open_market":true},{"code":"M","label":"Option exercise","n":0,"open_market":false},{"code":"A","label":"Grant or award","n":0,"open_market":false},{"code":"F","label":"Tax withholding","n":0,"open_market":false},{"code":"D","label":"Disposition to the issuer","n":0,"open_market":false},{"code":"X","label":"In-the-money option exercise","n":0,"open_market":false}],"total":45},"affiliations":[{"type":"issuer","type_label":"ISSUER","cik":"0001020859","name":"UNITED NATURAL FOODS INC","url":"/issuer/0001020859","role":"Director, Officer (Chief Executive Officer)","n_filings":4,"first_seen":"2022-03-14","last_seen":"2023-10-05"},{"type":"issuer","type_label":"ISSUER","cik":"0000021344","name":"COCA COLA CO","url":"/issuer/0000021344","role":"Officer (Executive Vice President), Other","n_filings":30,"first_seen":"2009-12-09","last_seen":"2017-11-09"},{"type":"issuer","type_label":"ISSUER","cik":"0000845818","name":"RADIANT SYSTEMS INC","url":"/issuer/0000845818","role":"Director","n_filings":1,"first_seen":"2011-03-01","last_seen":"2011-03-01"}],"order_statement":"Newest transaction date first, id breaking the tie.","canonical_url":"https://ebomi.com/insider/0001253446","retrieved_at":"2026-08-22T07:09:25+00:00","coverage":{"filings":1505395,"transactions":4290787,"issuers":28597,"insiders":152303,"first_filed_date":"2003-06-30","last_filed_date":"2026-08-21","last_ingest":"2026-08-22T05:23:40.159918+00:00","counts_are":{"filings":"estimate","transactions":"estimate","issuers":"estimate","insiders":"estimate"},"source":"SEC EDGAR Form 4 filings, parsed by ebomi","fault":false},"license":{"underlying_records":"US SEC filings are public records of the United States government and are not subject to copyright. The transactional facts in them are not ours to license.","this_presentation":"The parsing, normalisation, curation, and presentation are ebomi's own work.","grant":"undecided","grant_note":"The open licence for ebomi's own layer is an open owner decision (SPEC-20260731T1159Z open question 3: CC BY 4.0 or CC0 with a citation request). Until it is taken, no grant is asserted here.","citation_request":"Balogh, A. Insider trading. Scientific Data 10, 237 (2023)","url":"https://ebomi.com/license"},"fair_use":{"policy":"These JSON endpoints are open and unauthenticated. Please read them at a human pace, identify your client in the User-Agent header, and use the published dataset for bulk work rather than crawling page by page.","bulk_alternative":"doi:10.1038/s41597-023-02147-6"}}