{"entity":{"type":"insider","cik":"0001297845","url":"/insider/0001297845","json_url":"/insider/0001297845.json","name":"Fishback Daniel R","name_source":"as-filed","also_issuer":false,"cross_url":null},"coverage_statement":{"n_transactions":43,"n_filings":24,"first":"2008-08-14","last":"2020-11-02","span_basis":"filed_date"},"name_variants":[{"name":"Fishback Daniel R","source":"filing","n_filings":24,"first_seen":"2008-08-14","last_seen":"2020-11-02"}],"transactions":[{"id":3031944,"accession":"0000892482-20-000056","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0000892482-20-000056","line_url":"/filing/0000892482-20-000056","is_derivative":false,"issuer_cik":"0000892482","issuer_name":"Qumu Corp","issuer_ticker":"QUMU","issuer_name_source":null,"issuer_url":"/issuer/0000892482","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":5000.0,"shares_display":"5,000","price_per_share":4.611444,"price_display":"4.61","price_state":"stated","total_value":23057.22,"total_display":"23,057.22","total_whole":"23,057","shares_owned_after":123559.0,"shares_owned_after_display":"123,559","ownership_form":"I","is_10b5_1":null,"transaction_date":"2020-10-30","filed_date":"2020-11-02","scope":"insider","n_lines":2},{"id":8716070,"accession":"0001615594-19-000043","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001615594-19-000043","line_url":"/filing/0001615594-19-000043#line-1","is_derivative":false,"issuer_cik":"0000892482","issuer_name":"Qumu Corp","issuer_ticker":"QUMU","issuer_name_source":null,"issuer_url":"/issuer/0000892482","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":10000.0,"shares_display":"10,000","price_per_share":2.5,"price_display":"2.50","price_state":"stated","total_value":25000.0,"total_display":"25,000.00","total_whole":"25,000","shares_owned_after":101560.0,"shares_owned_after_display":"101,560","ownership_form":"I","is_10b5_1":null,"transaction_date":"2019-11-07","filed_date":"2019-11-12","scope":"insider"},{"id":8195403,"accession":"0001615594-15-000095","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001615594-15-000095","line_url":"/filing/0001615594-15-000095#line-1","is_derivative":false,"issuer_cik":"0000892482","issuer_name":"Qumu Corp","issuer_ticker":"QUMU","issuer_name_source":null,"issuer_url":"/issuer/0000892482","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":null,"security_title":"Common Stock","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":1000.0,"shares_display":"1,000","price_per_share":7.519,"price_display":"7.52","price_state":"stated","total_value":7519.0,"total_display":"7,519.00","total_whole":"7,519","shares_owned_after":1000.0,"shares_owned_after_display":"1,000","ownership_form":"I","is_10b5_1":null,"transaction_date":"2015-06-01","filed_date":"2015-06-02","scope":"insider"},{"id":9184571,"accession":"0001365303-11-000030","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001365303-11-000030","line_url":"/filing/0001365303-11-000030#line-1","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":54450.0,"shares_display":"54,450","price_per_share":10.111,"price_display":"10.11","price_state":"stated","total_value":550543.95,"total_display":"550,543.95","total_whole":"550,544","shares_owned_after":179450.0,"shares_owned_after_display":"179,450","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-05-16","filed_date":"2011-05-18","scope":"insider"},{"id":9145316,"accession":"0001365303-11-000019","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001365303-11-000019","line_url":"/filing/0001365303-11-000019#line-1","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":38250.0,"shares_display":"38,250","price_per_share":11.458,"price_display":"11.46","price_state":"stated","total_value":438268.5,"total_display":"438,268.50","total_whole":"438,269","shares_owned_after":125000.0,"shares_owned_after_display":"125,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-04-15","filed_date":"2011-04-15","scope":"insider"},{"id":8932834,"accession":"0001365303-11-000016","txn_seq":8,"anchor":"line-8","filing_url":"/filing/0001365303-11-000016","line_url":"/filing/0001365303-11-000016#line-8","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":11200.0,"shares_display":"11,200","price_per_share":12.469,"price_display":"12.47","price_state":"stated","total_value":139652.8,"total_display":"139,652.80","total_whole":"139,653","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-03-22","filed_date":"2011-03-22","scope":"insider"},{"id":8932830,"accession":"0001365303-11-000016","txn_seq":6,"anchor":"line-6","filing_url":"/filing/0001365303-11-000016","line_url":"/filing/0001365303-11-000016#line-6","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":16100.0,"shares_display":"16,100","price_per_share":12.296,"price_display":"12.30","price_state":"stated","total_value":197965.6,"total_display":"197,965.60","total_whole":"197,966","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-03-21","filed_date":"2011-03-22","scope":"insider"},{"id":8932828,"accession":"0001365303-11-000016","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001365303-11-000016","line_url":"/filing/0001365303-11-000016","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":52700.0,"shares_display":"52,700","price_per_share":12.058,"price_display":"12.06","price_state":"stated","total_value":635456.6,"total_display":"635,456.60","total_whole":"635,457","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-03-18","filed_date":"2011-03-22","scope":"insider","n_lines":2},{"id":9017853,"accession":"0001365303-11-000014","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001365303-11-000014","line_url":"/filing/0001365303-11-000014#line-4","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":9900.0,"shares_display":"9,900","price_per_share":12.397,"price_display":"12.40","price_state":"stated","total_value":122730.3,"total_display":"122,730.30","total_whole":"122,730","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-03-02","filed_date":"2011-03-02","scope":"insider"},{"id":9017851,"accession":"0001365303-11-000014","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-11-000014","line_url":"/filing/0001365303-11-000014#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":66269.0,"shares_display":"66,269","price_per_share":12.712,"price_display":"12.71","price_state":"stated","total_value":842411.528,"total_display":"842,411.53","total_whole":"842,412","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-03-01","filed_date":"2011-03-02","scope":"insider"},{"id":8999644,"accession":"0001365303-11-000012","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001365303-11-000012","line_url":"/filing/0001365303-11-000012#line-4","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":27600.0,"shares_display":"27,600","price_per_share":13.555,"price_display":"13.56","price_state":"stated","total_value":374118.0,"total_display":"374,118.00","total_whole":"374,118","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-02-18","filed_date":"2011-02-18","scope":"insider"},{"id":8999642,"accession":"0001365303-11-000012","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-11-000012","line_url":"/filing/0001365303-11-000012#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":56231.0,"shares_display":"56,231","price_per_share":13.784,"price_display":"13.78","price_state":"stated","total_value":775088.104,"total_display":"775,088.10","total_whole":"775,088","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-02-17","filed_date":"2011-02-18","scope":"insider"},{"id":9124904,"accession":"0001365303-11-000008","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001365303-11-000008","line_url":"/filing/0001365303-11-000008#line-4","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":65800.0,"shares_display":"65,800","price_per_share":13.18,"price_display":"13.18","price_state":"stated","total_value":867244.0,"total_display":"867,244.00","total_whole":"867,244","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-01-19","filed_date":"2011-01-20","scope":"insider"},{"id":9124902,"accession":"0001365303-11-000008","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-11-000008","line_url":"/filing/0001365303-11-000008#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":94200.0,"shares_display":"94,200","price_per_share":13.303,"price_display":"13.30","price_state":"stated","total_value":1253142.6,"total_display":"1,253,142.60","total_whole":"1,253,143","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-01-18","filed_date":"2011-01-20","scope":"insider"},{"id":7453902,"accession":"0001365303-10-000084","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-10-000084","line_url":"/filing/0001365303-10-000084#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":118900.0,"shares_display":"118,900","price_per_share":11.055,"price_display":"11.06","price_state":"stated","total_value":1314439.5,"total_display":"1,314,439.50","total_whole":"1,314,440","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-12-10","filed_date":"2010-12-10","scope":"insider"},{"id":7595261,"accession":"0001365303-10-000081","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001365303-10-000081","line_url":"/filing/0001365303-10-000081#line-1","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":1100.0,"shares_display":"1,100","price_per_share":11.012,"price_display":"11.01","price_state":"stated","total_value":12113.2,"total_display":"12,113.20","total_whole":"12,113","shares_owned_after":314989.0,"shares_owned_after_display":"314,989","ownership_form":"I","is_10b5_1":null,"transaction_date":"2010-11-22","filed_date":"2010-11-22","scope":"insider"},{"id":7473151,"accession":"0001365303-10-000071","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-10-000071","line_url":"/filing/0001365303-10-000071#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":71666.0,"shares_display":"71,666","price_per_share":10.552,"price_display":"10.55","price_state":"stated","total_value":756219.632,"total_display":"756,219.63","total_whole":"756,220","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-10-20","filed_date":"2010-10-20","scope":"insider"},{"id":7395782,"accession":"0001365303-10-000047","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001365303-10-000047","line_url":"/filing/0001365303-10-000047#line-4","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":38233.0,"shares_display":"38,233","price_per_share":6.453,"price_display":"6.45","price_state":"stated","total_value":246717.549,"total_display":"246,717.55","total_whole":"246,718","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-07-21","filed_date":"2010-07-22","scope":"insider"},{"id":7395778,"accession":"0001365303-10-000047","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-10-000047","line_url":"/filing/0001365303-10-000047#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":36767.0,"shares_display":"36,767","price_per_share":6.474,"price_display":"6.47","price_state":"stated","total_value":238029.558,"total_display":"238,029.56","total_whole":"238,030","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-07-20","filed_date":"2010-07-22","scope":"insider"},{"id":7675544,"accession":"0001365303-10-000043","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001365303-10-000043","line_url":"/filing/0001365303-10-000043#line-1","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":38250.0,"shares_display":"38,250","price_per_share":6.62,"price_display":"6.62","price_state":"stated","total_value":253215.0,"total_display":"253,215.00","total_whole":"253,215","shares_owned_after":163250.0,"shares_owned_after_display":"163,250","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-07-15","filed_date":"2010-07-15","scope":"insider"},{"id":7204700,"accession":"0001365303-10-000033","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-10-000033","line_url":"/filing/0001365303-10-000033#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":75000.0,"shares_display":"75,000","price_per_share":6.369,"price_display":"6.37","price_state":"stated","total_value":477675.0,"total_display":"477,675.00","total_whole":"477,675","shares_owned_after":125000.0,"shares_owned_after_display":"125,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-04-20","filed_date":"2010-04-20","scope":"insider"},{"id":7595259,"accession":"0001365303-10-000025","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-10-000025","line_url":"/filing/0001365303-10-000025#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":31992.0,"shares_display":"31,992","price_per_share":6.253,"price_display":"6.25","price_state":"stated","total_value":200045.976,"total_display":"200,045.98","total_whole":"200,046","shares_owned_after":125000.0,"shares_owned_after_display":"125,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-04-15","filed_date":"2010-04-16","scope":"insider"},{"id":7496414,"accession":"0001365303-10-000013","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-10-000013","line_url":"/filing/0001365303-10-000013#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":26600.0,"shares_display":"26,600","price_per_share":5.9,"price_display":"5.90","price_state":"stated","total_value":156940.0,"total_display":"156,940.00","total_whole":"156,940","shares_owned_after":60000.0,"shares_owned_after_display":"60,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-01-27","filed_date":"2010-01-27","scope":"insider"},{"id":7696508,"accession":"0001365303-10-000010","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001365303-10-000010","line_url":"/filing/0001365303-10-000010#line-4","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":23400.0,"shares_display":"23,400","price_per_share":6.313,"price_display":"6.31","price_state":"stated","total_value":147724.2,"total_display":"147,724.20","total_whole":"147,724","shares_owned_after":60000.0,"shares_owned_after_display":"60,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-01-26","filed_date":"2010-01-27","scope":"insider"},{"id":7696504,"accession":"0001365303-10-000010","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-10-000010","line_url":"/filing/0001365303-10-000010#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":25000.0,"shares_display":"25,000","price_per_share":6.668,"price_display":"6.67","price_state":"stated","total_value":166700.0,"total_display":"166,700.00","total_whole":"166,700","shares_owned_after":60000.0,"shares_owned_after_display":"60,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-01-25","filed_date":"2010-01-27","scope":"insider"},{"id":7634502,"accession":"0001365303-10-000006","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-10-000006","line_url":"/filing/0001365303-10-000006#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":25400.0,"shares_display":"25,400","price_per_share":6.847,"price_display":"6.85","price_state":"stated","total_value":173913.8,"total_display":"173,913.80","total_whole":"173,914","shares_owned_after":60000.0,"shares_owned_after_display":"60,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-01-22","filed_date":"2010-01-25","scope":"insider"},{"id":7634500,"accession":"0001365303-10-000006","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001365303-10-000006","line_url":"/filing/0001365303-10-000006#line-1","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":26600.0,"shares_display":"26,600","price_per_share":7.275,"price_display":"7.28","price_state":"stated","total_value":193515.0,"total_display":"193,515.00","total_whole":"193,515","shares_owned_after":85400.0,"shares_owned_after_display":"85,400","ownership_form":"D","is_10b5_1":null,"transaction_date":"2010-01-21","filed_date":"2010-01-25","scope":"insider"},{"id":5722043,"accession":"0001365303-09-000037","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001365303-09-000037","line_url":"/filing/0001365303-09-000037","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":37100.0,"shares_display":"37,100","price_per_share":8.017498544474394,"price_display":"8.02","price_state":"stated","total_value":297449.196,"total_display":"297,449.20","total_whole":"297,449","shares_owned_after":18.0,"shares_owned_after_display":"18","ownership_form":"I","is_10b5_1":null,"transaction_date":"2009-10-09","filed_date":"2009-10-13","scope":"insider","n_lines":2},{"id":5722041,"accession":"0001365303-09-000037","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-09-000037","line_url":"/filing/0001365303-09-000037","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":6200.0,"shares_display":"6,200","price_per_share":8.330578387096773,"price_display":"8.33","price_state":"stated","total_value":51649.586,"total_display":"51,649.59","total_whole":"51,650","shares_owned_after":18514.0,"shares_owned_after_display":"18,514","ownership_form":"I","is_10b5_1":null,"transaction_date":"2009-10-08","filed_date":"2009-10-13","scope":"insider","n_lines":2},{"id":6024395,"accession":"0001365303-09-000035","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001365303-09-000035","line_url":"/filing/0001365303-09-000035","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":15100.0,"shares_display":"15,100","price_per_share":8.272,"price_display":"8.27","price_state":"stated","total_value":124907.2,"total_display":"124,907.20","total_whole":"124,907","shares_owned_after":21668.0,"shares_owned_after_display":"21,668","ownership_form":"I","is_10b5_1":null,"transaction_date":"2009-10-07","filed_date":"2009-10-08","scope":"insider","n_lines":2},{"id":6024389,"accession":"0001365303-09-000035","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-09-000035","line_url":"/filing/0001365303-09-000035","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (Chief Executive Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Executive Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":31600.0,"shares_display":"31,600","price_per_share":8.126,"price_display":"8.13","price_state":"stated","total_value":256781.6,"total_display":"256,781.60","total_whole":"256,782","shares_owned_after":29218.0,"shares_owned_after_display":"29,218","ownership_form":"I","is_10b5_1":null,"transaction_date":"2009-10-06","filed_date":"2009-10-08","scope":"insider","n_lines":2},{"id":5701580,"accession":"0001365303-09-000017","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001365303-09-000017","line_url":"/filing/0001365303-09-000017#line-3","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":13000.0,"shares_display":"13,000","price_per_share":8.682,"price_display":"8.68","price_state":"stated","total_value":112866.0,"total_display":"112,866.00","total_whole":"112,866","shares_owned_after":112000.0,"shares_owned_after_display":"112,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2009-07-16","filed_date":"2009-07-17","scope":"insider"},{"id":5701579,"accession":"0001365303-09-000017","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-09-000017","line_url":"/filing/0001365303-09-000017#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & CEO)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & CEO","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":39000.0,"shares_display":"39,000","price_per_share":8.471,"price_display":"8.47","price_state":"stated","total_value":330369.0,"total_display":"330,369.00","total_whole":"330,369","shares_owned_after":125000.0,"shares_owned_after_display":"125,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2009-07-15","filed_date":"2009-07-17","scope":"insider"},{"id":3734216,"accession":"0001365303-08-000032","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001365303-08-000032","line_url":"/filing/0001365303-08-000032#line-4","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & Chief Exec Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & Chief Exec Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":600.0,"shares_display":"600","price_per_share":11.003,"price_display":"11.00","price_state":"stated","total_value":6601.8,"total_display":"6,601.80","total_whole":"6,602","shares_owned_after":60000.0,"shares_owned_after_display":"60,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2008-08-15","filed_date":"2008-08-15","scope":"insider"},{"id":3734210,"accession":"0001365303-08-000032","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-08-000032","line_url":"/filing/0001365303-08-000032#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & Chief Exec Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & Chief Exec Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":55715.0,"shares_display":"55,715","price_per_share":11.002,"price_display":"11.00","price_state":"stated","total_value":612976.43,"total_display":"612,976.43","total_whole":"612,976","shares_owned_after":60000.0,"shares_owned_after_display":"60,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2008-08-14","filed_date":"2008-08-15","scope":"insider"},{"id":3386039,"accession":"0001365303-08-000030","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001365303-08-000030","line_url":"/filing/0001365303-08-000030#line-4","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & Chief Exec Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & Chief Exec Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":59636.0,"shares_display":"59,636","price_per_share":11.004,"price_display":"11.00","price_state":"stated","total_value":656234.544,"total_display":"656,234.54","total_whole":"656,235","shares_owned_after":60000.0,"shares_owned_after_display":"60,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2008-08-13","filed_date":"2008-08-14","scope":"insider"},{"id":3386037,"accession":"0001365303-08-000030","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001365303-08-000030","line_url":"/filing/0001365303-08-000030#line-2","is_derivative":false,"issuer_cik":"0001297845","issuer_name":"DemandTec, Inc.","issuer_ticker":"DMAN","issuer_name_source":null,"issuer_url":"/issuer/0001297845","owner_cik":"0001297845","owner_name":"Fishback Daniel R","owner_display_name":"Fishback Daniel R","owner_url":"/insider/0001297845","role":"Director, Officer (President & Chief Exec Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"President & Chief Exec Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":21758.0,"shares_display":"21,758","price_per_share":11.0,"price_display":"11.00","price_state":"stated","total_value":239338.0,"total_display":"239,338.00","total_whole":"239,338","shares_owned_after":60000.0,"shares_owned_after_display":"60,000","ownership_form":"D","is_10b5_1":null,"transaction_date":"2008-08-12","filed_date":"2008-08-14","scope":"insider"}],"collapsed":true,"next_cursor":null,"ledger_fault":false,"count":{"value":43,"kind":"exact"},"open_market_only":false,"composition":{"kind":"exact","rows":[{"code":"P","label":"Open-market purchase","n":4,"open_market":true},{"code":"S","label":"Open-market sale","n":39,"open_market":true},{"code":"M","label":"Option exercise","n":0,"open_market":false},{"code":"A","label":"Grant or award","n":0,"open_market":false},{"code":"F","label":"Tax withholding","n":0,"open_market":false},{"code":"D","label":"Disposition to the issuer","n":0,"open_market":false},{"code":"X","label":"In-the-money option exercise","n":0,"open_market":false}],"total":43},"affiliations":[{"type":"issuer","type_label":"ISSUER","cik":"0000892482","name":"Qumu Corp","url":"/issuer/0000892482","role":"Director","n_filings":3,"first_seen":"2015-06-02","last_seen":"2020-11-02"},{"type":"issuer","type_label":"ISSUER","cik":"0001400400","name":"DemandTec, Inc.","url":"/issuer/0001400400","role":"Director, Officer (President & CEO)","n_filings":21,"first_seen":"2008-08-14","last_seen":"2011-05-18"}],"order_statement":"Newest transaction date first, id breaking the tie.","canonical_url":"https://ebomi.com/insider/0001297845","retrieved_at":"2026-08-24T15:39:06+00:00","coverage":{"filings":1506293,"transactions":4290787,"issuers":28597,"insiders":152303,"first_filed_date":"2003-06-30","last_filed_date":"2026-08-21","last_ingest":"2026-08-22T05:23:40.159918+00:00","counts_are":{"filings":"estimate","transactions":"estimate","issuers":"estimate","insiders":"estimate"},"source":"SEC EDGAR Form 4 filings, parsed by ebomi","fault":false},"license":{"underlying_records":"US SEC filings are public records of the United States government and are not subject to copyright. The transactional facts in them are not ours to license.","this_presentation":"The parsing, normalisation, curation, and presentation are ebomi's own work.","grant":"undecided","grant_note":"The open licence for ebomi's own layer is an open owner decision (SPEC-20260731T1159Z open question 3: CC BY 4.0 or CC0 with a citation request). Until it is taken, no grant is asserted here.","citation_request":"Balogh, A. Insider trading. Scientific Data 10, 237 (2023)","url":"https://ebomi.com/license"},"fair_use":{"policy":"These JSON endpoints are open and unauthenticated. Please read them at a human pace, identify your client in the User-Agent header, and use the published dataset for bulk work rather than crawling page by page.","bulk_alternative":"doi:10.1038/s41597-023-02147-6"}}