{"entity":{"type":"insider","cik":"0001491540","url":"/insider/0001491540","json_url":"/insider/0001491540.json","name":"Hawkinson Alex","name_source":"as-filed","also_issuer":false,"cross_url":null},"coverage_statement":{"n_transactions":3,"n_filings":3,"first":"2011-08-08","last":"2012-02-22","span_basis":"filed_date"},"name_variants":[{"name":"Hawkinson Alex","source":"filing","n_filings":3,"first_seen":"2011-08-08","last_seen":"2012-02-22"}],"transactions":[{"id":3548053,"accession":"0001437749-12-001639","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001437749-12-001639","line_url":"/filing/0001437749-12-001639#line-3","is_derivative":false,"issuer_cik":"0001297336","issuer_name":"ReachLocal Inc","issuer_ticker":"RLOC","issuer_name_source":null,"issuer_url":"/issuer/0001297336","owner_cik":"0001491540","owner_name":"Hawkinson Alex","owner_display_name":"Hawkinson Alex","owner_url":"/insider/0001491540","role":"Officer (Chief Product Officer)","role_mark":"O","role_mark_label":"Officer (Chief Product Officer)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Product Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":22979.0,"shares_display":"22,979","price_per_share":7.4083,"price_display":"7.41","price_state":"stated","total_value":170235.3257,"total_display":"170,235.33","total_whole":"170,235","shares_owned_after":134042.0,"shares_owned_after_display":"134,042","ownership_form":"D","is_10b5_1":null,"transaction_date":"2012-02-22","filed_date":"2012-02-22","scope":"insider"},{"id":9000005,"accession":"0001437749-11-006294","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001437749-11-006294","line_url":"/filing/0001437749-11-006294#line-3","is_derivative":false,"issuer_cik":"0001297336","issuer_name":"ReachLocal Inc","issuer_ticker":"RLOC","issuer_name_source":null,"issuer_url":"/issuer/0001297336","owner_cik":"0001491540","owner_name":"Hawkinson Alex","owner_display_name":"Hawkinson Alex","owner_url":"/insider/0001491540","role":"Officer (Chief Product Officer)","role_mark":"O","role_mark_label":"Officer (Chief Product Officer)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Product Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":11836.0,"shares_display":"11,836","price_per_share":13.5378,"price_display":"13.54","price_state":"stated","total_value":160233.4008,"total_display":"160,233.40","total_whole":"160,233","shares_owned_after":17763.0,"shares_owned_after_display":"17,763","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-08-22","filed_date":"2011-08-22","scope":"insider"},{"id":8914361,"accession":"0001437749-11-005584","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001437749-11-005584","line_url":"/filing/0001437749-11-005584#line-1","is_derivative":false,"issuer_cik":"0001297336","issuer_name":"ReachLocal Inc","issuer_ticker":"RLOC","issuer_name_source":null,"issuer_url":"/issuer/0001297336","owner_cik":"0001491540","owner_name":"Hawkinson Alex","owner_display_name":"Hawkinson Alex","owner_url":"/insider/0001491540","role":"Officer (Chief Product Officer)","role_mark":"O","role_mark_label":"Officer (Chief Product Officer)","role_mark_generic":"Officer","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Product Officer","security_title":"Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":16080.0,"shares_display":"16,080","price_per_share":15.7291,"price_display":"15.73","price_state":"stated","total_value":252923.928,"total_display":"252,923.93","total_whole":"252,924","shares_owned_after":29599.0,"shares_owned_after_display":"29,599","ownership_form":"D","is_10b5_1":null,"transaction_date":"2011-08-05","filed_date":"2011-08-08","scope":"insider"}],"collapsed":true,"next_cursor":null,"ledger_fault":false,"count":{"value":3,"kind":"exact"},"open_market_only":false,"composition":{"kind":"exact","rows":[{"code":"P","label":"Open-market purchase","n":0,"open_market":true},{"code":"S","label":"Open-market sale","n":3,"open_market":true},{"code":"M","label":"Option exercise","n":0,"open_market":false},{"code":"A","label":"Grant or award","n":0,"open_market":false},{"code":"F","label":"Tax withholding","n":0,"open_market":false},{"code":"D","label":"Disposition to the issuer","n":0,"open_market":false},{"code":"X","label":"In-the-money option exercise","n":0,"open_market":false}],"total":3},"affiliations":[{"type":"issuer","type_label":"ISSUER","cik":"0001297336","name":"ReachLocal Inc","url":"/issuer/0001297336","role":"Officer (Chief Product Officer)","n_filings":3,"first_seen":"2011-08-08","last_seen":"2012-02-22"}],"order_statement":"Newest transaction date first, id breaking the tie.","canonical_url":"https://ebomi.com/insider/0001491540","retrieved_at":"2026-08-23T18:14:41+00:00","coverage":{"filings":1506293,"transactions":4290787,"issuers":28597,"insiders":152303,"first_filed_date":"2003-06-30","last_filed_date":"2026-08-21","last_ingest":"2026-08-22T05:23:40.159918+00:00","counts_are":{"filings":"estimate","transactions":"estimate","issuers":"estimate","insiders":"estimate"},"source":"SEC EDGAR Form 4 filings, parsed by ebomi","fault":false},"license":{"underlying_records":"US SEC filings are public records of the United States government and are not subject to copyright. The transactional facts in them are not ours to license.","this_presentation":"The parsing, normalisation, curation, and presentation are ebomi's own work.","grant":"undecided","grant_note":"The open licence for ebomi's own layer is an open owner decision (SPEC-20260731T1159Z open question 3: CC BY 4.0 or CC0 with a citation request). Until it is taken, no grant is asserted here.","citation_request":"Balogh, A. Insider trading. Scientific Data 10, 237 (2023)","url":"https://ebomi.com/license"},"fair_use":{"policy":"These JSON endpoints are open and unauthenticated. Please read them at a human pace, identify your client in the User-Agent header, and use the published dataset for bulk work rather than crawling page by page.","bulk_alternative":"doi:10.1038/s41597-023-02147-6"}}