{"entity":{"type":"insider","cik":"0001829946","url":"/insider/0001829946","json_url":"/insider/0001829946.json","name":"Yi Steven","name_source":"as-filed","also_issuer":false,"cross_url":null},"coverage_statement":{"n_transactions":131,"n_filings":46,"first":"2020-11-03","last":"2026-08-05","span_basis":"filed_date"},"name_variants":[{"name":"Yi Steven","source":"filing","n_filings":46,"first_seen":"2020-11-03","last_seen":"2026-08-05"}],"transactions":[{"id":6047192,"accession":"0001818383-26-000205","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000205","line_url":"/filing/0001818383-26-000205#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":72000.0,"shares_display":"72,000","price_per_share":12.6388,"price_display":"12.64","price_state":"stated","total_value":909993.6,"total_display":"909,993.60","total_whole":"909,994","shares_owned_after":2387690.0,"shares_owned_after_display":"2,387,690","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-08-03","filed_date":"2026-08-05","scope":"insider"},{"id":5791917,"accession":"0001818383-26-000191","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000191","line_url":"/filing/0001818383-26-000191#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":12333.0,"shares_display":"12,333","price_per_share":14.1973,"price_display":"14.20","price_state":"stated","total_value":175095.3009,"total_display":"175,095.30","total_whole":"175,095","shares_owned_after":2459690.0,"shares_owned_after_display":"2,459,690","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-07-17","filed_date":"2026-07-17","scope":"insider"},{"id":5791914,"accession":"0001818383-26-000191","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000191","line_url":"/filing/0001818383-26-000191#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":82457.0,"shares_display":"82,457","price_per_share":14.3901,"price_display":"14.39","price_state":"stated","total_value":1186564.4757,"total_display":"1,186,564.48","total_whole":"1,186,564","shares_owned_after":2472023.0,"shares_owned_after_display":"2,472,023","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-07-16","filed_date":"2026-07-17","scope":"insider"},{"id":5876662,"accession":"0001818383-26-000186","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000186","line_url":"/filing/0001818383-26-000186#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":114292.0,"shares_display":"114,292","price_per_share":14.1665,"price_display":"14.17","price_state":"stated","total_value":1619117.618,"total_display":"1,619,117.62","total_whole":"1,619,118","shares_owned_after":2554480.0,"shares_owned_after_display":"2,554,480","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-07-15","filed_date":"2026-07-15","scope":"insider"},{"id":5876660,"accession":"0001818383-26-000186","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000186","line_url":"/filing/0001818383-26-000186#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":37701.0,"shares_display":"37,701","price_per_share":14.0581,"price_display":"14.06","price_state":"stated","total_value":530004.4281,"total_display":"530,004.43","total_whole":"530,004","shares_owned_after":2668772.0,"shares_owned_after_display":"2,668,772","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-07-14","filed_date":"2026-07-15","scope":"insider"},{"id":5876658,"accession":"0001818383-26-000186","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000186","line_url":"/filing/0001818383-26-000186#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":9496.0,"shares_display":"9,496","price_per_share":14.0477,"price_display":"14.05","price_state":"stated","total_value":133396.9592,"total_display":"133,396.96","total_whole":"133,397","shares_owned_after":2706473.0,"shares_owned_after_display":"2,706,473","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-07-13","filed_date":"2026-07-15","scope":"insider"},{"id":5753248,"accession":"0001818383-26-000181","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000181","line_url":"/filing/0001818383-26-000181#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":26467.0,"shares_display":"26,467","price_per_share":14.0723,"price_display":"14.07","price_state":"stated","total_value":372451.5641,"total_display":"372,451.56","total_whole":"372,452","shares_owned_after":2715969.0,"shares_owned_after_display":"2,715,969","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-07-07","filed_date":"2026-07-08","scope":"insider"},{"id":5753246,"accession":"0001818383-26-000181","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000181","line_url":"/filing/0001818383-26-000181#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":17254.0,"shares_display":"17,254","price_per_share":14.0131,"price_display":"14.01","price_state":"stated","total_value":241782.0274,"total_display":"241,782.03","total_whole":"241,782","shares_owned_after":2742436.0,"shares_owned_after_display":"2,742,436","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-07-06","filed_date":"2026-07-08","scope":"insider"},{"id":6119654,"accession":"0001818383-26-000176","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000176","line_url":"/filing/0001818383-26-000176#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":96000.0,"shares_display":"96,000","price_per_share":12.9028,"price_display":"12.90","price_state":"stated","total_value":1238668.8,"total_display":"1,238,668.80","total_whole":"1,238,669","shares_owned_after":2759690.0,"shares_owned_after_display":"2,759,690","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-07-01","filed_date":"2026-07-01","scope":"insider"},{"id":5806149,"accession":"0001818383-26-000166","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000166","line_url":"/filing/0001818383-26-000166#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":24000.0,"shares_display":"24,000","price_per_share":10.0073,"price_display":"10.01","price_state":"stated","total_value":240175.2,"total_display":"240,175.20","total_whole":"240,175","shares_owned_after":2855690.0,"shares_owned_after_display":"2,855,690","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-06-16","filed_date":"2026-06-18","scope":"insider"},{"id":5937877,"accession":"0001818383-26-000133","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000133","line_url":"/filing/0001818383-26-000133#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.1362,"price_display":"9.14","price_state":"stated","total_value":36544.8,"total_display":"36,544.80","total_whole":"36,545","shares_owned_after":2879690.0,"shares_owned_after_display":"2,879,690","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-05-06","filed_date":"2026-05-06","scope":"insider"},{"id":5937875,"accession":"0001818383-26-000133","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000133","line_url":"/filing/0001818383-26-000133#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":8.93,"price_display":"8.93","price_state":"stated","total_value":35720.0,"total_display":"35,720.00","total_whole":"35,720","shares_owned_after":2883690.0,"shares_owned_after_display":"2,883,690","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-05-05","filed_date":"2026-05-06","scope":"insider"},{"id":5937872,"accession":"0001818383-26-000133","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000133","line_url":"/filing/0001818383-26-000133#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.05,"price_display":"9.05","price_state":"stated","total_value":36200.0,"total_display":"36,200.00","total_whole":"36,200","shares_owned_after":2887690.0,"shares_owned_after_display":"2,887,690","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-05-04","filed_date":"2026-05-06","scope":"insider"},{"id":5886836,"accession":"0001818383-26-000122","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000122","line_url":"/filing/0001818383-26-000122#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":26739.0,"shares_display":"26,739","price_per_share":9.9962,"price_display":"10.00","price_state":"stated","total_value":267288.3918,"total_display":"267,288.39","total_whole":"267,288","shares_owned_after":2891690.0,"shares_owned_after_display":"2,891,690","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-29","filed_date":"2026-04-29","scope":"insider"},{"id":5886834,"accession":"0001818383-26-000122","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000122","line_url":"/filing/0001818383-26-000122#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":6565.0,"shares_display":"6,565","price_per_share":10.0001,"price_display":"10.00","price_state":"stated","total_value":65650.6565,"total_display":"65,650.66","total_whole":"65,651","shares_owned_after":2918429.0,"shares_owned_after_display":"2,918,429","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-28","filed_date":"2026-04-29","scope":"insider"},{"id":5886832,"accession":"0001818383-26-000122","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000122","line_url":"/filing/0001818383-26-000122#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":33663.0,"shares_display":"33,663","price_per_share":9.9883,"price_display":"9.99","price_state":"stated","total_value":336236.1429,"total_display":"336,236.14","total_whole":"336,236","shares_owned_after":2924994.0,"shares_owned_after_display":"2,924,994","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-27","filed_date":"2026-04-29","scope":"insider"},{"id":5970228,"accession":"0001818383-26-000111","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000111","line_url":"/filing/0001818383-26-000111#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.8758,"price_display":"9.88","price_state":"stated","total_value":39503.2,"total_display":"39,503.20","total_whole":"39,503","shares_owned_after":2958657.0,"shares_owned_after_display":"2,958,657","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-22","filed_date":"2026-04-22","scope":"insider"},{"id":5970226,"accession":"0001818383-26-000111","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000111","line_url":"/filing/0001818383-26-000111#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":16047.0,"shares_display":"16,047","price_per_share":10.0766,"price_display":"10.08","price_state":"stated","total_value":161699.2002,"total_display":"161,699.20","total_whole":"161,699","shares_owned_after":2962657.0,"shares_owned_after_display":"2,962,657","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-21","filed_date":"2026-04-22","scope":"insider"},{"id":5970218,"accession":"0001818383-26-000111","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000111","line_url":"/filing/0001818383-26-000111#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":28543.0,"shares_display":"28,543","price_per_share":10.0555,"price_display":"10.06","price_state":"stated","total_value":287014.1365,"total_display":"287,014.14","total_whole":"287,014","shares_owned_after":2978704.0,"shares_owned_after_display":"2,978,704","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-20","filed_date":"2026-04-22","scope":"insider"},{"id":5759061,"accession":"0001818383-26-000107","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000107","line_url":"/filing/0001818383-26-000107#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.6831,"price_display":"9.68","price_state":"stated","total_value":38732.4,"total_display":"38,732.40","total_whole":"38,732","shares_owned_after":3007247.0,"shares_owned_after_display":"3,007,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-15","filed_date":"2026-04-15","scope":"insider"},{"id":5759060,"accession":"0001818383-26-000107","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000107","line_url":"/filing/0001818383-26-000107#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.4701,"price_display":"9.47","price_state":"stated","total_value":37880.4,"total_display":"37,880.40","total_whole":"37,880","shares_owned_after":3011247.0,"shares_owned_after_display":"3,011,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-14","filed_date":"2026-04-15","scope":"insider"},{"id":5759058,"accession":"0001818383-26-000107","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000107","line_url":"/filing/0001818383-26-000107#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.0697,"price_display":"9.07","price_state":"stated","total_value":36278.8,"total_display":"36,278.80","total_whole":"36,279","shares_owned_after":3015247.0,"shares_owned_after_display":"3,015,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-13","filed_date":"2026-04-15","scope":"insider"},{"id":5779379,"accession":"0001818383-26-000101","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000101","line_url":"/filing/0001818383-26-000101#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.7819,"price_display":"9.78","price_state":"stated","total_value":39127.6,"total_display":"39,127.60","total_whole":"39,128","shares_owned_after":3019247.0,"shares_owned_after_display":"3,019,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-08","filed_date":"2026-04-08","scope":"insider"},{"id":5779378,"accession":"0001818383-26-000101","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000101","line_url":"/filing/0001818383-26-000101#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.4607,"price_display":"9.46","price_state":"stated","total_value":37842.8,"total_display":"37,842.80","total_whole":"37,843","shares_owned_after":3023247.0,"shares_owned_after_display":"3,023,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-07","filed_date":"2026-04-08","scope":"insider"},{"id":5779377,"accession":"0001818383-26-000101","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000101","line_url":"/filing/0001818383-26-000101#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.3412,"price_display":"9.34","price_state":"stated","total_value":37364.8,"total_display":"37,364.80","total_whole":"37,365","shares_owned_after":3027247.0,"shares_owned_after_display":"3,027,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-06","filed_date":"2026-04-08","scope":"insider"},{"id":5806147,"accession":"0001818383-26-000099","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000099","line_url":"/filing/0001818383-26-000099#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.1467,"price_display":"9.15","price_state":"stated","total_value":36586.8,"total_display":"36,586.80","total_whole":"36,587","shares_owned_after":3031247.0,"shares_owned_after_display":"3,031,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-01","filed_date":"2026-04-01","scope":"insider"},{"id":5806145,"accession":"0001818383-26-000099","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000099","line_url":"/filing/0001818383-26-000099#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.6,"price_display":"9.60","price_state":"stated","total_value":38400.0,"total_display":"38,400.00","total_whole":"38,400","shares_owned_after":3035247.0,"shares_owned_after_display":"3,035,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-31","filed_date":"2026-04-01","scope":"insider"},{"id":5806143,"accession":"0001818383-26-000099","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000099","line_url":"/filing/0001818383-26-000099#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.2301,"price_display":"9.23","price_state":"stated","total_value":36920.4,"total_display":"36,920.40","total_whole":"36,920","shares_owned_after":3039247.0,"shares_owned_after_display":"3,039,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-30","filed_date":"2026-04-01","scope":"insider"},{"id":5759056,"accession":"0001818383-26-000092","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000092","line_url":"/filing/0001818383-26-000092#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.4155,"price_display":"9.42","price_state":"stated","total_value":37662.0,"total_display":"37,662.00","total_whole":"37,662","shares_owned_after":3043247.0,"shares_owned_after_display":"3,043,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-25","filed_date":"2026-03-25","scope":"insider"},{"id":5759055,"accession":"0001818383-26-000092","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000092","line_url":"/filing/0001818383-26-000092#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.4763,"price_display":"9.48","price_state":"stated","total_value":37905.2,"total_display":"37,905.20","total_whole":"37,905","shares_owned_after":3047247.0,"shares_owned_after_display":"3,047,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-24","filed_date":"2026-03-25","scope":"insider"},{"id":5759053,"accession":"0001818383-26-000092","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000092","line_url":"/filing/0001818383-26-000092#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.67,"price_display":"9.67","price_state":"stated","total_value":38680.0,"total_display":"38,680.00","total_whole":"38,680","shares_owned_after":3051247.0,"shares_owned_after_display":"3,051,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-23","filed_date":"2026-03-25","scope":"insider"},{"id":5924012,"accession":"0001818383-26-000077","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000077","line_url":"/filing/0001818383-26-000077#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.59,"price_display":"9.59","price_state":"stated","total_value":38360.0,"total_display":"38,360.00","total_whole":"38,360","shares_owned_after":3055247.0,"shares_owned_after_display":"3,055,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-18","filed_date":"2026-03-18","scope":"insider"},{"id":5900051,"accession":"0001818383-26-000075","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000075","line_url":"/filing/0001818383-26-000075#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":5227.0,"shares_display":"5,227","price_per_share":9.9401,"price_display":"9.94","price_state":"stated","total_value":51956.9027,"total_display":"51,956.90","total_whole":"51,957","shares_owned_after":3059247.0,"shares_owned_after_display":"3,059,247","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-17","filed_date":"2026-03-17","scope":"insider"},{"id":5900050,"accession":"0001818383-26-000075","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000075","line_url":"/filing/0001818383-26-000075#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.9318,"price_display":"9.93","price_state":"stated","total_value":39727.2,"total_display":"39,727.20","total_whole":"39,727","shares_owned_after":3064474.0,"shares_owned_after_display":"3,064,474","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-16","filed_date":"2026-03-17","scope":"insider"},{"id":5900047,"accession":"0001818383-26-000063","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000063","line_url":"/filing/0001818383-26-000063#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.6758,"price_display":"9.68","price_state":"stated","total_value":38703.2,"total_display":"38,703.20","total_whole":"38,703","shares_owned_after":2619974.0,"shares_owned_after_display":"2,619,974","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-11","filed_date":"2026-03-11","scope":"insider"},{"id":5900045,"accession":"0001818383-26-000063","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000063","line_url":"/filing/0001818383-26-000063#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":9.7486,"price_display":"9.75","price_state":"stated","total_value":38994.4,"total_display":"38,994.40","total_whole":"38,994","shares_owned_after":2623974.0,"shares_owned_after_display":"2,623,974","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-10","filed_date":"2026-03-11","scope":"insider"},{"id":5900042,"accession":"0001818383-26-000063","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000063","line_url":"/filing/0001818383-26-000063#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":5650.0,"shares_display":"5,650","price_per_share":9.8624,"price_display":"9.86","price_state":"stated","total_value":55722.56,"total_display":"55,722.56","total_whole":"55,723","shares_owned_after":2627974.0,"shares_owned_after_display":"2,627,974","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-09","filed_date":"2026-03-11","scope":"insider"},{"id":5753226,"accession":"0001818383-26-000056","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000056","line_url":"/filing/0001818383-26-000056#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":8000.0,"shares_display":"8,000","price_per_share":10.0671,"price_display":"10.07","price_state":"stated","total_value":80536.8,"total_display":"80,536.80","total_whole":"80,537","shares_owned_after":2633624.0,"shares_owned_after_display":"2,633,624","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-04","filed_date":"2026-03-04","scope":"insider"},{"id":5753224,"accession":"0001818383-26-000056","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000056","line_url":"/filing/0001818383-26-000056#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":8000.0,"shares_display":"8,000","price_per_share":10.0289,"price_display":"10.03","price_state":"stated","total_value":80231.2,"total_display":"80,231.20","total_whole":"80,231","shares_owned_after":2641624.0,"shares_owned_after_display":"2,641,624","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-03","filed_date":"2026-03-04","scope":"insider"},{"id":5753223,"accession":"0001818383-26-000056","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000056","line_url":"/filing/0001818383-26-000056#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":39252.0,"shares_display":"39,252","price_per_share":9.9867,"price_display":"9.99","price_state":"stated","total_value":391997.9484,"total_display":"391,997.95","total_whole":"391,998","shares_owned_after":2649624.0,"shares_owned_after_display":"2,649,624","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-02","filed_date":"2026-03-04","scope":"insider"},{"id":5759046,"accession":"0001818383-26-000053","txn_seq":4,"anchor":"line-4","filing_url":"/filing/0001818383-26-000053","line_url":"/filing/0001818383-26-000053","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":12748.0,"shares_display":"12,748","price_per_share":9.688078098525258,"price_display":"9.69","price_state":"stated","total_value":123503.6196,"total_display":"123,503.62","total_whole":"123,504","shares_owned_after":2688876.0,"shares_owned_after_display":"2,688,876","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-02-25","filed_date":"2026-02-25","scope":"insider","n_lines":2},{"id":5759043,"accession":"0001818383-26-000053","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000053","line_url":"/filing/0001818383-26-000053#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":8.8,"price_display":"8.80","price_state":"stated","total_value":35200.0,"total_display":"35,200.00","total_whole":"35,200","shares_owned_after":2701624.0,"shares_owned_after_display":"2,701,624","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-02-24","filed_date":"2026-02-25","scope":"insider"},{"id":5759040,"accession":"0001818383-26-000053","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000053","line_url":"/filing/0001818383-26-000053#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":7.7507,"price_display":"7.75","price_state":"stated","total_value":31002.8,"total_display":"31,002.80","total_whole":"31,003","shares_owned_after":2705624.0,"shares_owned_after_display":"2,705,624","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-02-23","filed_date":"2026-02-25","scope":"insider"},{"id":5900038,"accession":"0001818383-26-000042","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000042","line_url":"/filing/0001818383-26-000042#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":7.29,"price_display":"7.29","price_state":"stated","total_value":29160.0,"total_display":"29,160.00","total_whole":"29,160","shares_owned_after":2709624.0,"shares_owned_after_display":"2,709,624","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-02-19","filed_date":"2026-02-19","scope":"insider"},{"id":5900036,"accession":"0001818383-26-000042","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000042","line_url":"/filing/0001818383-26-000042#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":7.3439,"price_display":"7.34","price_state":"stated","total_value":29375.6,"total_display":"29,375.60","total_whole":"29,376","shares_owned_after":2713624.0,"shares_owned_after_display":"2,713,624","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-02-18","filed_date":"2026-02-19","scope":"insider"},{"id":5900034,"accession":"0001818383-26-000042","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000042","line_url":"/filing/0001818383-26-000042#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":7.1592,"price_display":"7.16","price_state":"stated","total_value":28636.8,"total_display":"28,636.80","total_whole":"28,637","shares_owned_after":2717624.0,"shares_owned_after_display":"2,717,624","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-02-17","filed_date":"2026-02-19","scope":"insider"},{"id":6141652,"accession":"0001818383-26-000028","txn_seq":3,"anchor":"line-3","filing_url":"/filing/0001818383-26-000028","line_url":"/filing/0001818383-26-000028#line-3","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":7.9864,"price_display":"7.99","price_state":"stated","total_value":31945.6,"total_display":"31,945.60","total_whole":"31,946","shares_owned_after":2703330.0,"shares_owned_after_display":"2,703,330","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-02-11","filed_date":"2026-02-11","scope":"insider"},{"id":6141649,"accession":"0001818383-26-000028","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001818383-26-000028","line_url":"/filing/0001818383-26-000028#line-2","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":8.7054,"price_display":"8.71","price_state":"stated","total_value":34821.6,"total_display":"34,821.60","total_whole":"34,822","shares_owned_after":2707330.0,"shares_owned_after_display":"2,707,330","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-02-10","filed_date":"2026-02-11","scope":"insider"},{"id":6141645,"accession":"0001818383-26-000028","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001818383-26-000028","line_url":"/filing/0001818383-26-000028#line-1","is_derivative":false,"issuer_cik":"0001818383","issuer_name":"MediaAlpha, Inc.","issuer_ticker":"MAX","issuer_name_source":null,"issuer_url":"/issuer/0001818383","owner_cik":"0001829946","owner_name":"Yi Steven","owner_display_name":"Yi Steven","owner_url":"/insider/0001829946","role":"Director, Officer","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"See Remarks","security_title":"Class A Common Stock","transaction_code":"S","transaction_label":"Open-market sale","open_market":true,"acquired_disposed":"D","direction_word":"disposed","shares":4000.0,"shares_display":"4,000","price_per_share":8.7413,"price_display":"8.74","price_state":"stated","total_value":34965.2,"total_display":"34,965.20","total_whole":"34,965","shares_owned_after":2711330.0,"shares_owned_after_display":"2,711,330","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-02-09","filed_date":"2026-02-11","scope":"insider"}],"collapsed":true,"next_cursor":"2026-02-09|6141645","ledger_fault":false,"count":{"value":131,"kind":"exact"},"open_market_only":false,"composition":{"kind":"exact","rows":[{"code":"P","label":"Open-market purchase","n":0,"open_market":true},{"code":"S","label":"Open-market sale","n":131,"open_market":true},{"code":"M","label":"Option exercise","n":0,"open_market":false},{"code":"A","label":"Grant or award","n":0,"open_market":false},{"code":"F","label":"Tax withholding","n":0,"open_market":false},{"code":"D","label":"Disposition to the issuer","n":0,"open_market":false},{"code":"X","label":"In-the-money option exercise","n":0,"open_market":false}],"total":131},"affiliations":[{"type":"issuer","type_label":"ISSUER","cik":"0001818383","name":"MediaAlpha, Inc.","url":"/issuer/0001818383","role":"Director, Officer","n_filings":46,"first_seen":"2020-11-03","last_seen":"2026-08-05"}],"order_statement":"Newest transaction date first, id breaking the tie.","canonical_url":"https://ebomi.com/insider/0001829946","retrieved_at":"2026-08-26T03:53:56+00:00","coverage":{"filings":1506293,"transactions":4290787,"issuers":28597,"insiders":152303,"first_filed_date":"2003-06-30","last_filed_date":"2026-08-24","last_ingest":"2026-08-25T05:24:19.374141+00:00","counts_are":{"filings":"estimate","transactions":"estimate","issuers":"estimate","insiders":"estimate"},"source":"SEC EDGAR Form 4 filings, parsed by ebomi","fault":false},"license":{"underlying_records":"US SEC filings are public records of the United States government and are not subject to copyright. The transactional facts in them are not ours to license.","this_presentation":"The parsing, normalisation, curation, and presentation are ebomi's own work.","grant":"undecided","grant_note":"The open licence for ebomi's own layer is an open owner decision (SPEC-20260731T1159Z open question 3: CC BY 4.0 or CC0 with a citation request). Until it is taken, no grant is asserted here.","citation_request":"Balogh, A. Insider trading. Scientific Data 10, 237 (2023)","url":"https://ebomi.com/license"},"fair_use":{"policy":"These JSON endpoints are open and unauthenticated. Please read them at a human pace, identify your client in the User-Agent header, and use the published dataset for bulk work rather than crawling page by page.","bulk_alternative":"doi:10.1038/s41597-023-02147-6"}}