{"entity":{"type":"insider","cik":"0001964084","url":"/insider/0001964084","json_url":"/insider/0001964084.json","name":"Wu Junhua","name_source":"as-filed","also_issuer":false,"cross_url":null},"coverage_statement":{"n_transactions":11,"n_filings":10,"first":"2026-04-01","last":"2026-06-26","span_basis":"filed_date"},"name_variants":[{"name":"Wu Junhua","source":"filing","n_filings":10,"first_seen":"2026-04-01","last_seen":"2026-06-26"}],"transactions":[{"id":6034869,"accession":"0001104659-26-077986","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001104659-26-077986","line_url":"/filing/0001104659-26-077986#line-1","is_derivative":false,"issuer_cik":"0001625414","issuer_name":"Baozun Inc.","issuer_ticker":"BZUN","issuer_name_source":null,"issuer_url":"/issuer/0001625414","owner_cik":"0001964084","owner_name":"Wu Junhua","owner_display_name":"Wu Junhua","owner_url":"/insider/0001964084","role":"Director, Officer (Chief Strategy Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Strategy Officer","security_title":"American Depositary Shares","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":29000.0,"shares_display":"29,000","price_per_share":2.85,"price_display":"2.85","price_state":"stated","total_value":82650.0,"total_display":"82,650.00","total_whole":"82,650","shares_owned_after":253770.0,"shares_owned_after_display":"253,770","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-06-24","filed_date":"2026-06-26","scope":"insider"},{"id":6015070,"accession":"0001104659-26-076010","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001104659-26-076010","line_url":"/filing/0001104659-26-076010#line-1","is_derivative":false,"issuer_cik":"0001625414","issuer_name":"Baozun Inc.","issuer_ticker":"BZUN","issuer_name_source":null,"issuer_url":"/issuer/0001625414","owner_cik":"0001964084","owner_name":"Wu Junhua","owner_display_name":"Wu Junhua","owner_url":"/insider/0001964084","role":"Director, Officer (Chief Strategy Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Strategy Officer","security_title":"American Depositary Shares","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":18500.0,"shares_display":"18,500","price_per_share":2.84,"price_display":"2.84","price_state":"stated","total_value":52540.0,"total_display":"52,540.00","total_whole":"52,540","shares_owned_after":224770.0,"shares_owned_after_display":"224,770","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-06-17","filed_date":"2026-06-22","scope":"insider"},{"id":6034830,"accession":"0001104659-26-073705","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001104659-26-073705","line_url":"/filing/0001104659-26-073705#line-1","is_derivative":false,"issuer_cik":"0001625414","issuer_name":"Baozun Inc.","issuer_ticker":"BZUN","issuer_name_source":null,"issuer_url":"/issuer/0001625414","owner_cik":"0001964084","owner_name":"Wu Junhua","owner_display_name":"Wu Junhua","owner_url":"/insider/0001964084","role":"Director, Officer (Chief Strategy Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Strategy Officer","security_title":"American Depositary Shares","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":18000.0,"shares_display":"18,000","price_per_share":2.69,"price_display":"2.69","price_state":"stated","total_value":48420.0,"total_display":"48,420.00","total_whole":"48,420","shares_owned_after":206270.0,"shares_owned_after_display":"206,270","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-06-11","filed_date":"2026-06-15","scope":"insider"},{"id":6015009,"accession":"0001104659-26-069760","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001104659-26-069760","line_url":"/filing/0001104659-26-069760#line-1","is_derivative":false,"issuer_cik":"0001625414","issuer_name":"Baozun Inc.","issuer_ticker":"BZUN","issuer_name_source":null,"issuer_url":"/issuer/0001625414","owner_cik":"0001964084","owner_name":"Wu Junhua","owner_display_name":"Wu Junhua","owner_url":"/insider/0001964084","role":"Director, Officer (Chief Strategy Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Strategy Officer","security_title":"American Depositary Shares","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":20000.0,"shares_display":"20,000","price_per_share":2.7,"price_display":"2.70","price_state":"stated","total_value":54000.0,"total_display":"54,000.00","total_whole":"54,000","shares_owned_after":188270.0,"shares_owned_after_display":"188,270","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-06-01","filed_date":"2026-06-03","scope":"insider"},{"id":6169119,"accession":"0001104659-26-068584","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001104659-26-068584","line_url":"/filing/0001104659-26-068584#line-1","is_derivative":false,"issuer_cik":"0001625414","issuer_name":"Baozun Inc.","issuer_ticker":"BZUN","issuer_name_source":null,"issuer_url":"/issuer/0001625414","owner_cik":"0001964084","owner_name":"Wu Junhua","owner_display_name":"Wu Junhua","owner_url":"/insider/0001964084","role":"Director, Officer (Chief Strategy Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Strategy Officer","security_title":"American Depositary Shares","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":19500.0,"shares_display":"19,500","price_per_share":2.56,"price_display":"2.56","price_state":"stated","total_value":49920.0,"total_display":"49,920.00","total_whole":"49,920","shares_owned_after":168270.0,"shares_owned_after_display":"168,270","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-05-28","filed_date":"2026-06-01","scope":"insider"},{"id":6034725,"accession":"0001104659-26-067208","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001104659-26-067208","line_url":"/filing/0001104659-26-067208#line-1","is_derivative":false,"issuer_cik":"0001625414","issuer_name":"Baozun Inc.","issuer_ticker":"BZUN","issuer_name_source":null,"issuer_url":"/issuer/0001625414","owner_cik":"0001964084","owner_name":"Wu Junhua","owner_display_name":"Wu Junhua","owner_url":"/insider/0001964084","role":"Director, Officer (Chief Strategy Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Strategy Officer","security_title":"American Depositary Shares","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":10000.0,"shares_display":"10,000","price_per_share":2.55,"price_display":"2.55","price_state":"stated","total_value":25500.0,"total_display":"25,500.00","total_whole":"25,500","shares_owned_after":148770.0,"shares_owned_after_display":"148,770","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-05-26","filed_date":"2026-05-28","scope":"insider"},{"id":5795899,"accession":"0001104659-26-042870","txn_seq":2,"anchor":"line-2","filing_url":"/filing/0001104659-26-042870","line_url":"/filing/0001104659-26-042870#line-2","is_derivative":false,"issuer_cik":"0001625414","issuer_name":"Baozun Inc.","issuer_ticker":"BZUN","issuer_name_source":null,"issuer_url":"/issuer/0001625414","owner_cik":"0001964084","owner_name":"Wu Junhua","owner_display_name":"Wu Junhua","owner_url":"/insider/0001964084","role":"Director, Officer (Chief Strategy Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Strategy Officer","security_title":"American Depositary Shares","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":11084.0,"shares_display":"11,084","price_per_share":2.49,"price_display":"2.49","price_state":"stated","total_value":27599.16,"total_display":"27,599.16","total_whole":"27,599","shares_owned_after":138770.0,"shares_owned_after_display":"138,770","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-13","filed_date":"2026-04-14","scope":"insider"},{"id":5795896,"accession":"0001104659-26-042870","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001104659-26-042870","line_url":"/filing/0001104659-26-042870#line-1","is_derivative":false,"issuer_cik":"0001625414","issuer_name":"Baozun Inc.","issuer_ticker":"BZUN","issuer_name_source":null,"issuer_url":"/issuer/0001625414","owner_cik":"0001964084","owner_name":"Wu Junhua","owner_display_name":"Wu Junhua","owner_url":"/insider/0001964084","role":"Director, Officer (Chief Strategy Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Strategy Officer","security_title":"American Depositary Shares","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":5372.0,"shares_display":"5,372","price_per_share":2.4,"price_display":"2.40","price_state":"stated","total_value":12892.8,"total_display":"12,892.80","total_whole":"12,893","shares_owned_after":127686.0,"shares_owned_after_display":"127,686","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-10","filed_date":"2026-04-14","scope":"insider"},{"id":5869461,"accession":"0001104659-26-041735","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001104659-26-041735","line_url":"/filing/0001104659-26-041735#line-1","is_derivative":false,"issuer_cik":"0001625414","issuer_name":"Baozun Inc.","issuer_ticker":"BZUN","issuer_name_source":null,"issuer_url":"/issuer/0001625414","owner_cik":"0001964084","owner_name":"Wu Junhua","owner_display_name":"Wu Junhua","owner_url":"/insider/0001964084","role":"Director, Officer (Chief Strategy Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Strategy Officer","security_title":"American Depositary Shares","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":30886.0,"shares_display":"30,886","price_per_share":2.54,"price_display":"2.54","price_state":"stated","total_value":78450.44,"total_display":"78,450.44","total_whole":"78,450","shares_owned_after":122314.0,"shares_owned_after_display":"122,314","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-08","filed_date":"2026-04-10","scope":"insider"},{"id":5892761,"accession":"0001104659-26-039785","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001104659-26-039785","line_url":"/filing/0001104659-26-039785#line-1","is_derivative":false,"issuer_cik":"0001625414","issuer_name":"Baozun Inc.","issuer_ticker":"BZUN","issuer_name_source":null,"issuer_url":"/issuer/0001625414","owner_cik":"0001964084","owner_name":"Wu Junhua","owner_display_name":"Wu Junhua","owner_url":"/insider/0001964084","role":"Director, Officer (Chief Strategy Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Strategy Officer","security_title":"American Depositary Shares","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":30000.0,"shares_display":"30,000","price_per_share":2.4673,"price_display":"2.47","price_state":"stated","total_value":74019.0,"total_display":"74,019.00","total_whole":"74,019","shares_owned_after":91428.0,"shares_owned_after_display":"91,428","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-04-02","filed_date":"2026-04-06","scope":"insider"},{"id":5892753,"accession":"0001104659-26-038750","txn_seq":1,"anchor":"line-1","filing_url":"/filing/0001104659-26-038750","line_url":"/filing/0001104659-26-038750#line-1","is_derivative":false,"issuer_cik":"0001625414","issuer_name":"Baozun Inc.","issuer_ticker":"BZUN","issuer_name_source":null,"issuer_url":"/issuer/0001625414","owner_cik":"0001964084","owner_name":"Wu Junhua","owner_display_name":"Wu Junhua","owner_url":"/insider/0001964084","role":"Director, Officer (Chief Strategy Officer)","role_mark":"D","role_mark_label":"Director","role_mark_generic":"Director","n_reporting_owners":null,"other_reporting_owners":null,"officer_title":"Chief Strategy Officer","security_title":"American Depositary Shares","transaction_code":"P","transaction_label":"Open-market purchase","open_market":true,"acquired_disposed":"A","direction_word":"acquired","shares":14000.0,"shares_display":"14,000","price_per_share":2.3998,"price_display":"2.40","price_state":"stated","total_value":33597.2,"total_display":"33,597.20","total_whole":"33,597","shares_owned_after":61428.0,"shares_owned_after_display":"61,428","ownership_form":"D","is_10b5_1":null,"transaction_date":"2026-03-31","filed_date":"2026-04-01","scope":"insider"}],"collapsed":true,"next_cursor":null,"ledger_fault":false,"count":{"value":11,"kind":"exact"},"open_market_only":false,"composition":{"kind":"exact","rows":[{"code":"P","label":"Open-market purchase","n":11,"open_market":true},{"code":"S","label":"Open-market sale","n":0,"open_market":true},{"code":"M","label":"Option exercise","n":0,"open_market":false},{"code":"A","label":"Grant or award","n":0,"open_market":false},{"code":"F","label":"Tax withholding","n":0,"open_market":false},{"code":"D","label":"Disposition to the issuer","n":0,"open_market":false},{"code":"X","label":"In-the-money option exercise","n":0,"open_market":false}],"total":11},"affiliations":[{"type":"issuer","type_label":"ISSUER","cik":"0001625414","name":"Baozun Inc.","url":"/issuer/0001625414","role":"Director, Officer (Chief Strategy Officer)","n_filings":10,"first_seen":"2026-04-01","last_seen":"2026-06-26"}],"order_statement":"Newest transaction date first, id breaking the tie.","canonical_url":"https://ebomi.com/insider/0001964084","retrieved_at":"2026-08-23T12:55:14+00:00","coverage":{"filings":1506293,"transactions":4290787,"issuers":28597,"insiders":152303,"first_filed_date":"2003-06-30","last_filed_date":"2026-08-21","last_ingest":"2026-08-22T05:23:40.159918+00:00","counts_are":{"filings":"estimate","transactions":"estimate","issuers":"estimate","insiders":"estimate"},"source":"SEC EDGAR Form 4 filings, parsed by ebomi","fault":false},"license":{"underlying_records":"US SEC filings are public records of the United States government and are not subject to copyright. The transactional facts in them are not ours to license.","this_presentation":"The parsing, normalisation, curation, and presentation are ebomi's own work.","grant":"undecided","grant_note":"The open licence for ebomi's own layer is an open owner decision (SPEC-20260731T1159Z open question 3: CC BY 4.0 or CC0 with a citation request). Until it is taken, no grant is asserted here.","citation_request":"Balogh, A. Insider trading. Scientific Data 10, 237 (2023)","url":"https://ebomi.com/license"},"fair_use":{"policy":"These JSON endpoints are open and unauthenticated. Please read them at a human pace, identify your client in the User-Agent header, and use the published dataset for bulk work rather than crawling page by page.","bulk_alternative":"doi:10.1038/s41597-023-02147-6"}}